Kanye joins Lucian Grainge (Chairman/CEO, Universal Music Group) and Lana Del Rey on the cover of Billboard‘s Power 100 issue.

The execs who rule music now? Just follow the money, where new No. 1 Lucian Grainge keeps grabbing market share (while upending every business model), 31 first-timers break into the list and innovation — not fear — is now the force propelling these players forward.

In other ‘Ye news, he recently Tweeted out a link to yeezy.supply, a mysterious new website that features a grainy, muffled video with a counter in the middle.

The time it’s counting down to? February 12, 2015 at 4pm EST. Which just so happens to occur during New York’s Fashion Week, the NBA All-Star Game (in New York), and when adidas plans on unveiling their new shoe. *cough* Yeezi3*cough* – which you’ll be able to reserve via adidas’ new Confirmed app.

printing invites 00:00:00:05:23:14 http://t.co/8T1uPQw7bK

— KANYE WEST (@kanyewest) February 6, 2015